Scenario 6-1
Sixty percent of drinkers of whiskey in Great Britain are over 50. The dangers associated with an aging market are obvious. Whiskey manufacturers have taken staid traditional symbols of their whiskey and placed them in incongruous situations to appeal to a youthful market.
-Refer to the scenario. If young consumers saw these attempts to influence their purchasing behaviour as ridiculous because they believe whiskey is an old person's drink, they would miss the advertising message the manufacturers hoped to send. What would have occurred?
A)perceptual generalization
B)stimulus discrimination
C)perceptual discrimination
D)selective distortion

Question

Quizplus · Accepted Answer

Selective distortion occurs when consumers have preconceived beliefs or attitudes that lead them to interpret information in a way that supports their existing beliefs. In this scenario, young consumers who believe whiskey is exclusively for older individuals may distort the advertising messages to fit their preconceived notions, causing them to miss the intended message of the advertising campaign.

Scenario 6-1 Sixty Percent of Drinkers of Whiskey in Great Britain Are