Scenario 6-2
Fiona is considering a daycare facility for her five-month-old daughter Kate. She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight daycare centres, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
-Refer to the scenario. Shannon, Fiona's best friend, recommended PerfectCare because she takes her daughter there. What was Shannon acting as?
A) a family member
B) an opinion leader
C) a dissociative reference
D) an influencer
Correct Answer:
Verified
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