A restaurant gourmet who enjoyed eating sushi, veal, and snails would likely experience a need recognition for Whole Foods-brand vegetarian cookies when he realized the cookies were made without any milk or eggs.

Question

Quizplus · Accepted Answer

Need recognition occurs when a consumer identifies a difference between their current state and their desired state. The gourmet's preference for sushi, veal, and snails suggests a taste for rich, possibly exotic foods, not necessarily a concern for vegetarian or vegan products, making it less likely they would experience need recognition specifically for vegetarian cookies based on their ingredients.

A Restaurant Gourmet Who Enjoyed Eating Sushi, Veal, and Snails