Pharmaceutical firms market many brands of cold remedies with highly similar ingredients. The primary difference among the brands are their promotions that emphasize that various brands will treat different symptoms, such as runny noses, headaches, and fever. This strategy is best classified as which of the following?

Question

Quizplus · Accepted Answer

The strategy described is multisegment targeting, where the firm targets multiple segments with different brands, each emphasizing treatment for different symptoms.

Pharmaceutical Firms Market Many Brands of Cold Remedies with Highly