Synavant is a pharmaceutical company in Toronto. Its director of business development told a group of investors, "There is a single database repository in this company from which everybody can access data about a customer or potential customers." What is Synavant most likely using?

Question

Quizplus · Accepted Answer

Synavant is most likely using knowledge management, which refers to the process of capturing, organizing, and sharing information within a company to improve decision making and problem solving. The single database repository mentioned by the director of business development suggests a centralized approach to data management, which aligns with the principles of knowledge management. Learned research and stimulus/response marketing are not relevant to this scenario, while sales-oriented marketing focuses on generating revenue through sales activities, rather than data management.

Synavant Is a Pharmaceutical Company in Toronto