The Toronto Blue Jays, a Major League Baseball team, used customer satisfaction surveys of season ticket holders to determine why the number of season ticket holders was declining. What was this survey an example of?

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The survey of season ticket holders is a touch point, which is a specific moment of interaction between a customer and a business that can provide valuable information about customer satisfaction and preferences. In this case, the Blue Jays are using the survey to gather information about why season ticket holders are not renewing their subscriptions, which can help them improve the customer experience and retain more customers.

The Toronto Blue Jays, a Major League Baseball Team, Used