Lesley Owens has limited money to invest in a mailing to people who might be interested in subscribing to a new magazine about making scrapbooks. She wants to send the mailing to those prospects with the highest probability of becoming subscribers. What should she use?

Question

Quizplus · Accepted Answer

A response list includes individuals who have shown interest or taken some sort of action related to the product or service being offered. In the case of a new magazine about making scrapbooks, sending the mailing to a response list of individuals who have previously subscribed to or purchased scrapbooking materials would have a higher probability of converting into subscribers compared to a compiled list or data mine. Additionally, a response list can often be rented, which can be more cost-effective for Lesley Owens compared to purchasing a data mine. Data clustering may not be applicable in this scenario since Lesley Owens is not analyzing existing data, but rather looking to target a specific group of individuals.

Lesley Owens Has Limited Money to Invest in a Mailing