Scenario 9-2
Recreational Equipment, Inc. (REI) is a large retailer that specializes in outdoor gear like tents, mountain climbing equipment, mountain bikes and outdoor clothing. They have stores all across North America and are always looking for new locations to open more stores. Recreational Equipment, Inc. (REI) collects a vast amount of data through its website, direct mailings, and retail stores.
-Refer to the scenario. When REI considers new store locations, it examines order data to find places with high concentrations of customers buying online and through the company's catalogues. What is REI using to identify potential store locations?

Question

Quizplus · Accepted Answer

REI is using data mining to analyze its order data and identify potential store locations. Data mining involves finding patterns and relationships within large sets of data to extract valuable information. By analyzing its order data, REI can identify areas with high concentrations of customers buying online and through its catalogs, which can help inform decisions about where to open new stores.

Scenario 9-2 Recreational Equipment, Inc. (REI) Is a Large Retailer That Specializes