Scenario 9-1
Hudson's Bay Company in Canada operates The Bay, Home Outfitters, and hbc.com. At each of its stores and its website, it gives HBC Rewards that enable members to earn points, which can be redeemed in the HBC Rewards catalogue for various items, including travel, leisure and entertainment items, Air Miles reward miles, or Bay gift certificates. To use the system, customers have to provide their HBC card number.
-Refer to the scenario. Which of the following provides the most likely reason that Hudson's Bay Company implemented this reward program?
A)to acquire more information about its customers
B)to make sure the 80/20 principle is not influencing its activities
C)to retain loyal customers
D)to increase the importance of customer service

Question

Quizplus · Accepted Answer

The most likely reason that Hudson's Bay Company implemented this reward program is to retain loyal customers. Offering rewards and incentives for frequent purchases can encourage customers to continue shopping at the store or website, which can ultimately lead to increased sales and revenue. By providing a catalog of redemption options, customers may feel valued and motivated to continue earning points to redeem for desired rewards.

Scenario 9-1 Hudson's Bay Company in Canada Operates the Bay, Home Outfitters