A large volume of data resulting from a CRM initiative can be managed effectively only through which of the following?
A)technology
B)past purchase history
C)information about the customer's relationship with the organization
D)average amount spent on purchases

Question

Quizplus · Accepted Answer

Technology such as customer relationship management software is crucial for managing a large volume of customer data effectively. Past purchase history, information about the customer's relationship with the organization, and average amount spent on purchases are all important pieces of data, but they cannot be effectively managed without the right technology to organize and analyze them.

A Large Volume of Data Resulting from a CRM Initiative