Scenario 9-2
Recreational Equipment, Inc. (REI) is a large retailer that specializes in outdoor gear like tents, mountain climbing equipment, mountain bikes and outdoor clothing. They have stores all across North America and are always looking for new locations to open more stores. Recreational Equipment, Inc. (REI) collects a vast amount of data through its website, direct mailings, and retail stores.
-Refer to the scenario. To be useful, where could all of these data be centralized?

Question

Quizplus · Accepted Answer

To be useful, all of the data collected through REI's website, direct mailings, and retail stores should be centralized in a data warehouse. A data warehouse allows for the integration of data from multiple sources and provides a centralized location for data analysis and reporting. Data marts are subsets of data warehouses that focus on specific areas, and a decision matrix is a tool used for decision making, not data storage. A data cluster is not a commonly used term in the context of data storage and analysis.

Scenario 9-2 Recreational Equipment, Inc. (REI) Is a Large Retailer That Specializes