Scenario 9-3
To target outdoor enthusiasts, Subaru added an outdoor life section to its website that is organized by area of interest. The site will serve as a platform for co-marketing and promotional programs.
-Refer to the scenario. Which of the following provides the most likely reason that Subaru has added this section to its site?
A) to design a more effective customer outreach program
B) to increase the effectiveness of its channels of distribution
C) to increase the importance of customer service
D) to design more targeted marketing communications
Correct Answer:
Verified
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