Tom recently purchased a GE microwave oven using a $50 rebate offer. He filled out the rebate certificate and sent it to an address provided by GE. The rebate certificate contained Tom's full name, his phone number, his address, and some purchase information. Tom has most likely become part of which of GE's lists?
A)compiled lists
B)response lists
C)electronic cash lists
D)Internet research lists

Question

Quizplus · Accepted Answer

Tom has become part of GE's response list, which includes individuals who have responded to a specific offer, in this case, the rebate offer. Response lists are often used for direct mail or email campaigns to target customers who are more likely to make a purchase or respond to an offer. The other options (compiled lists, electronic cash lists, and Internet research lists) do not apply in this scenario.

Tom Recently Purchased a GE Microwave Oven Using a $50