Marketing to repeat customers is more profitable than marketing to first-time buyers is a basic assumption of which of the following?
A)customer segmentation
B)predictive modelling
C)data manipulation
D)lifetime value analysis

Question

Quizplus · Accepted Answer

Lifetime value analysis assumes that repeat customers are more profitable than first-time buyers, as they have already shown a willingness to make multiple purchases and therefore have a higher potential value over time. This analysis helps businesses make decisions on how much to invest in retaining existing customers versus acquiring new ones.

Marketing to Repeat Customers Is More Profitable Than Marketing to First-Time