One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen. The wipers come on to reveal the Ford "Built Tough" logo, which then recedes to the side of the screen. The ad directs people to a website where they can sign up to receive direct mail from Ford. Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends. Which of the following best describes what Ford Canada will be using?

Question

Quizplus · Accepted Answer

Ford Canada will be using data mining to analyze the database of new F-series truck owners and the people who signed up to receive direct mail. Data mining is the process of discovering patterns, trends, and insights in large datasets.

One Internet Ad Shows a Ford Truck Driving Out of a Forest