Scenario 9-3
To target outdoor enthusiasts, Subaru added an outdoor life section to its website that is organized by area of interest. The site will serve as a platform for co-marketing and promotional programs.
-Refer to the scenario. This offering of customized products to a customer segment for the purpose of enhancing the auto manufacturer's customer relationships is an example of which of the following?
A) campaign management
B) customer aggregation
C) transaction segmentation
D) data mining
Correct Answer:
Verified
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Q80: To be successful, what must companies do?
A)information
Q81: Scenario 9-4
As flextime, consulting, telecommuting, and downsizing
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A)It
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