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A New Manufacturer of Craft Items Used in Home Decorating

Question 96

Multiple Choice

A new manufacturer of craft items used in home decorating could promote its stencil designs to subscribers to The Artistic Stenciller, the official magazine of the Stencil Artisans League. In this way, the manufacturer could leverage customer information to do which of the following?


A) cross-sell
B) induce product trial
C) reduce cognitive dissonance
D) reinforce purchase decisions

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