A catalogue retailer that sells fleece-lined outerwear knows its target market includes people who work outdoors year-round as well as people who engage in winter sports. The catalogue retailer could mail personalized catalogues to prospects who are subscribers to a journal for people actively involved in the lumber industry. In this way, the catalogue retailer could leverage customer information to do which of the following?

Question

Quizplus · Accepted Answer

By mailing personalized catalogues to prospects who are subscribers to a journal for people actively involved in the lumber industry, the catalogue retailer is reaching out to potential new customers who are likely to be interested in their products due to their outdoor work environment. This strategy is aimed at inducing product trial among a targeted audience.

A Catalogue Retailer That Sells Fleece-Lined Outerwear Knows Its Target