The new iPhone 8 comes in black, white, gold, and space grey. Many consumers are interested in this product because of the cool image attached to the Apple brand. Which of the following is an example of the iPhone's tangible feature?

Question

Quizplus · Accepted Answer

Colour is a tangible feature that can be physically observed and measured. It is a characteristic of the product that is visible and can be compared with other options. Brand equity, competitors, and image are intangible features of the product.

The New IPhone 8 Comes in Black, White, Gold, and Space