Scenario 10-1
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.
-Refer to the scenario. Which type of branding does Butterball use?
A)dealer branding
B)brand grouping
C)family branding
D)cobranding

Question

Quizplus · Accepted Answer

Butterball uses family branding because the brand is used on a variety of related products such as turkey, chicken, stuffing, and gravy mixes.

Scenario 10-1 Most People Recognize Butterball as a Brand of Turkey, but Turkey