Scenario 10-1
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.
-Procter and Gamble (P&G) manufactures Dawn dishwashing liquid. What can P&G expand by adding Dawn Direct Foam dishwashing liquid?
A)the product line width
B)the product depth
C)the product mix width
D)the product line depth

Question

Quizplus · Accepted Answer

Adding Dawn Direct Foam dishwashing liquid to its existing Dawn dishwashing liquid products increases the variety within the Dawn product line, thus increasing the product line depth.

Scenario 10-1 Most People Recognize Butterball as a Brand of Turkey, but Turkey