There are a number of detergents marketed under the Tide brand including detergent with and without fabric softener, with and without bleach, with various pleasing smells, and fragrance-free. What is the large variety of detergents marketed under the Tide brand an example of?
A)a marketing mix
B)a product line
C)a product mix
D)a merchandise line

Question

Quizplus · Accepted Answer

The large variety of detergents marketed under the Tide brand is an example of a product line, which refers to a group of related products under a single brand sold by the same company.

There Are a Number of Detergents Marketed Under the Tide