Scenario 10-1
Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts; turkey sausages; ground turkey; lunchmeat cold cuts; fresh marinated bone-in, boneless, and whole chicken; frozen chicken products; and Butterball stuffing and gravy mixes.
-Refer to the scenario. When considered as one whole group, what are Butterball's products collectively known as?
A)marketing equity
B)a product line
C)a product mix
D)line depth

Question

Quizplus · Accepted Answer

Butterball's products collectively are known as a product mix. A product mix refers to all the products offered by a company under a particular brand name.

Scenario 10-1 Most People Recognize Butterball as a Brand of Turkey, but Turkey