What is the offering at the heart of an organization's marketing program?
A)brand equity
B)quality
C)warranty
D)product

Question

Quizplus · Accepted Answer

The offering at the heart of an organization's marketing program refers to the product or service being sold. This is the main focus of the marketing efforts as it is the tangible item the company is promoting and trying to sell to consumers. While brand equity, quality, and warranty are important aspects of a marketing program, they all tie back to the product or service being offered.

What Is the Offering at the Heart of an Organization's