Cell phones are seen by consumers to differ in quality, style, suitability, and lifestyle compatibility. Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price. What would cell phones be classified as?
A)product goods
B)convenience goods
C)homogeneous shopping products
D)heterogeneous shopping products

Question

Quizplus · Accepted Answer

Cell phones have unique features and different levels of quality and price, making them heterogeneous shopping products.

Cell Phones Are Seen by Consumers to Differ in Quality