According to the textbook, which of the following statements best describes an advantage to retailers associated with developing their own brands?
A)Dealers must market the brand, thus improving its skills base.
B)Higher margins are available on private brands.
C)Private brands, particularly those owned by discounters, are perceived to be of a higher quality.
D)Dealers often buy in large quantities and thus always have a ready supply.

Question

Quizplus · Accepted Answer

Developing their own brands allows retailers to have control over pricing and promotion, leading to higher margins.

According to the Textbook, Which of the Following Statements Best