While StarKist tuna is still available in cans, it is now also available in a 340-gram family-size pouch. What was this change in packaging the result of?
A)a repositioning strategy
B)a new strategy of segmenting the company's market
C)a move toward functional obsolescence
D)a brand equity strategy

Question

Quizplus · Accepted Answer

The change in packaging from cans to a family-size pouch suggests a new strategy of segmenting the company's market. The company likely identified a segment of consumers who prefer larger portions of tuna and/or a more convenient packaging option. This change allows StarKist to better meet the specific needs of this segment and potentially increase their market share in this area.

While StarKist Tuna Is Still Available in Cans, It Is