Which of the following needs to be a branding and packaging consideration for companies considering global marketing?
A)using one brand name with no adaptation to local markets
B)pronunciation problems with executives' names
C)different currencies in each country, exchange rates, and final retail prices
D)deciding whether to use different brand names in different markets for the same products

Question

Quizplus · Accepted Answer

When marketing globally, companies need to consider whether to use different brand names in different markets for the same product. This is because brand names may have different meanings or connotations in different languages or cultures. Adapting brand names to local markets can help avoid confusion or negative associations with the product. Additionally, companies need to consider legal implications and availability of trademarks in different countries.

Which of the Following Needs to Be a Branding and Packaging