Callaway & Kirk, a division of Callaway Arts & Entertainment, markets a collection of garden products, home decor, and apparel featuring Miss Spider and her friends, under the Sunny Patch brand name. Which type of branding strategy is this an example of?
A)equity
B)family
C)private
D)individual

Question

Quizplus · Accepted Answer

This is an example of a family branding strategy as all the products marketed under Sunny Patch brand name feature Miss Spider and her friends, creating a family of products.

Callaway & Kirk, a Division of Callaway Arts & Entertainment