When a product name becomes generic, what will happen next?
A)The firm must use black-and-white packaging.
B)Competitors are prohibited by law from using the trademark.
C)The price will have to drop to appeal to lower-income consumers.
D)The product name is no longer recognized as the exclusive property of one firm.

Question

Quizplus · Accepted Answer

When a product name becomes generic, it means that the name has become commonly used to describe a type of product instead of exclusively identifying one specific brand. This means that the product name is no longer recognized as the exclusive property of one firm, and other companies are free to use it to describe their own products. There are no legal restrictions on competitors using the generic name, and the original firm may need to rebrand to stand out in the market. There is no requirement for a change in packaging or a drop in price.

When a Product Name Becomes Generic, What Will Happen Next