A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

Name: A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.
Brand: Quizplus
Rating: 4.7 (36 reviews)

Question

Quizplus · Accepted Answer

There is a third possible branding strategy-adapt and modify.

A Company That Wants to Market Its Product Globally Has