When the manufacturer of L'Oreal shampoo introduced shampoos designed specifically to appeal to preteens, which of the following best describes the product?
A)not considered new, because the product was not discontinuous
B)easily sold to many foreign countries using the same, popular L'Oreal brand name
C)an example of inventing a product and then trying to create a need
D)a new product because it was an improvement or revision of an existing product

Question

Quizplus · Accepted Answer

The introduction of shampoos specifically designed for preteens is considered a new product because it is an improvement or revision of an existing product. While it may not be a completely new category or concept, it is still a new product within the existing category of shampoos.

When the Manufacturer of L'Oreal Shampoo Introduced Shampoos Designed Specifically