What links the new-product development process with the objectives of the marketing department, business unit, and corporation?
A)product-review committee
B)concept test
C)new-product strategy
D)product strategy bridge

Question

Quizplus · Accepted Answer

The new-product strategy links the new-product development process with the objectives of the marketing department, business unit, and corporation by ensuring that the development of new products aligns with the overall strategic goals and objectives of the organization.

What Links the New-Product Development Process with the Objectives of the Marketing