Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates. The week after the compound was invented, a group of the firm's employees got together and listed ways the product might be used. What is this an example of?
A)focusing grouping
B)brainstorming
C)concept testing
D)screening

Question

Quizplus · Accepted Answer

This is an example of brainstorming, as the employees are coming up with ideas for potential uses of the new product. Focusing grouping, concept testing, and screening would involve more structured and targeted approaches to evaluating the potential of the product.

Mosaic Labs Has Developed a Chemical Compound That Prevents Mildew