A new-product strategy can be best described by which of the following?
A)It links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.
B)It is part of an organization's takeover strategy.
C)It specifies the roles existing products play in the organization's overall plans.
D)It is part of the overall marketing distribution.

Question

Quizplus · Accepted Answer

A new-product strategy is a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation. It outlines the actions that need to be taken to successfully introduce a new product into the market, including research and development, marketing, and distribution. It is designed to ensure that the new product is aligned with the company's overall goals and objectives.

A New-Product Strategy Can Be Best Described by Which of the Following