TechSys is in the process of developing a new cell-phone. They must first aim to link the new-product development process with the objectives of the marketing department, the business unit, and the corporation. What is this process also known as?
A)screening and concept testing
B)establishing the new-product strategy
C)developing a business analysis
D)building a prototype

Question

Quizplus · Accepted Answer

The process described in the question is known as establishing the new-product strategy, which involves aligning the new-product development process with the objectives of the marketing department, the business unit, and the corporation. Screening and concept testing, developing a business analysis, and building a prototype are all steps within the new-product development process, but do not specifically address the linkage between departments and the overall strategy.

TechSys Is in the Process of Developing a New Cell-Phone