After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their marketability. What is this stage of new-product development called?
A)prototype screening
B)concept testing
C)market testing
D)idea diffusing

Question

Quizplus · Accepted Answer

This stage of new-product development is called concept testing, where potential customers are asked to evaluate product ideas in terms of marketability before any prototypes are created.

After Mattel Evaluated Many New Products to Add to Its