The same manufacturer produces Hanes, Playtex, and Bali clothing for women. This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new-product ideas, such as jewellery, wide shoes, and belts. Which research technique did the manufacturer use?
A)a focus group
B)a brainstorming session
C)a product-review committee
D)a venture team

Question

Quizplus · Accepted Answer

The manufacturer used a focus group technique where a group of regular customers were assembled to discuss the current product line, suggest new product ideas and provide feedback.

The Same Manufacturer Produces Hanes, Playtex, and Bali Clothing for Women