When selecting a test market city, what should a researcher look for?
A)a city where the demographics and purchasing habits mirror the overall market for the product
B)a city that has media spill over from other cities to increase media alternatives
C)a city that is as large as possible
D)a city that has a large upper class

Question

Quizplus · Accepted Answer

It is important to select a test market city that closely mirrors the overall market for the product in terms of demographics and purchasing habits. This will provide the most accurate results for how the product will perform in the larger market. Media spill over and the size of the city may also be important factors, but they should not be the primary consideration. The size of the upper class is not a relevant factor in selecting a test market city.

When Selecting a Test Market City, What Should a Researcher