Rhonda Ausman and her team at a publishing company came up with lots of new ideas around the new cover for a marketing textbook. After these ideas were generated, what is the next thing that Rhonda and her team must do?
A)applied diffusion
B)business analysis
C)test marketing
D)idea screening

Question

Quizplus · Accepted Answer

After generating lots of new ideas, the next step is idea screening, which involves evaluating and selecting the most promising ideas for further development. This is done to ensure that only the most viable ideas move forward in the development process, saving time and resources.

Rhonda Ausman and Her Team at a Publishing Company Came