Before the introduction of a timekeeping spreadsheet for salespeople, a sample of salespeople were able to try a prototype. What is this stage of new-product development called?
A)prototype innovation
B)concept testing
C)market testing
D)idea diffusion

Question

Quizplus · Accepted Answer

This stage of new-product development is called concept testing, which involves getting customer feedback on a new product idea or prototype before investing resources into its development and launch.

Before the Introduction of a Timekeeping Spreadsheet for Salespeople, a Sample