What is the purpose of the screening and concept testing stage of the new-product development process?
A)to eliminate undesirable ideas and predict consumer acceptance
B)to refine the promotion campaign to be used with the new product
C)to determine how long the test market should be run
D)to generate new-product ideas

Question

Quizplus · Accepted Answer

The purpose of the screening and concept testing stage is to eliminate undesirable ideas and predict consumer acceptance. This helps to ensure that resources are not wasted on developing a product that will not be successful in the market.

What Is the Purpose of the Screening and Concept Testing