A European dairy, which is famous for its rich ice creams, has introduced basil-, tomato-, and oregano-flavoured ice creams. In the process of developing these new flavours, the dairy surveyed world-famous chefs to determine which non-traditional flavours had the greatest level of marketability. This survey would have happened during which stage of the product development process?
A)concept testing
B)brainstorming
C)basic research
D)idea screening

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The Answer of A European dairy, which is famous for its rich ice creams, has introduced basil-, tomato-, and oregano-flavoured ice creams. In the process of developing these new flavours, the dairy surveyed world-famous chefs to determine which non-traditional flavours had the greatest level of marketability. This survey would have happened during which stage of the product development process?
A)concept testing
B)brainstorming
C)basic research
D)idea screening

A European Dairy, Which Is Famous for Its Rich Ice