The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new cleaning product. What is this an example of?
A)a simulated (laboratory) market test
B)a concept test
C)a use test
D)a juried consumer test

Question

Quizplus · Accepted Answer

This is an example of a simulated (laboratory) market test, where consumers are placed in a mock shopping environment and observed while interacting with the product.

The Maker of Lysol Disinfectant Tested Consumers' Reactions to Its