Noam Finkelstein has recently introduced a limited run of his new book in a suburb of Toronto to determine the reactions of potential readers. What is this also known as?
A)use testing
B)test marketing
C)concept testing
D)laboratory testing

Question

Quizplus · Accepted Answer

This is an example of test marketing, which involves introducing a product or service to a limited market to gauge reaction before launching it on a larger scale.

Noam Finkelstein Has Recently Introduced a Limited Run of His