A U.K. based drink called Lucozade was originally targeted toward people who were suffering from a cold as a "pick me up". It has since been sold as an energy drink to those who love to play sports. By essentially selling the same product to a new target segment, Lucozade used which strategy?
A)brainstorming
B)repositioning
C)screening
D)reciprocity

Question

Quizplus · Accepted Answer

Lucozade used repositioning strategy by targeting a new segment (people who love to play sports) with the same product that was originally targeted towards a different segment (people suffering from cold) as a "pick me up".

A UK Based Drink Called Lucozade Was Originally Targeted Toward People