When Glade brand air freshener began marketing a clean linen-scented air spray, how could the action be classified?
A)as a repositioning strategy
B)as a new product line
C)as an addition to an existing product line
D)as a discontinuous innovation

Question

Quizplus · Accepted Answer

Adding a clean linen-scented air spray to an existing line of air fresheners is an example of product line extension. It is not a completely new product line or a discontinuous innovation, and there is no indication that Glade was attempting to reposition their brand with this particular product.

When Glade Brand Air Freshener Began Marketing a Clean Linen-Scented