What is the rate of sales decline during the decline stage of the product life cycle largely governed by?
A)the amount of money spent on advertising
B)the number of competitors in the market
C)the intensity of the competition's marketing efforts
D)how rapidly consumer tastes change or substitute products are adopted

Question

Quizplus · Accepted Answer

The rate of sales decline during the decline stage of the product life cycle is largely governed by how rapidly consumer tastes change or substitute products are adopted. As consumers' wants and needs change, they may move on to other products, making it difficult to maintain sales. In addition, if substitute products become more appealing or more cost-effective, sales of the declining product will decline further. The other options, such as advertising spending, number of competitors, and intensity of competition's marketing efforts, may impact sales to some extent but are not the primary factors determining the rate of sales decline in the decline stage of the product life cycle.

What Is the Rate of Sales Decline During the Decline