You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. What should you do to keep your product from entering the decline stage?
A)Use promotion to increase primary demand for trampolines.
B)Raise the price of your trampolines because customers are not price sensitive in this stage.
C)Eliminate all unnecessary marketing expense.
D)Promote trampolines heavily to dealers and customers.

Question

Quizplus · Accepted Answer

In the maturity stage, it is important to promote the product heavily to retain the market share and prevent declining sales. Therefore, promoting trampolines heavily to dealers and customers would be the best choice to keep the product from entering the decline stage. Option A may not be effective as primary demand may already be established, and unnecessary marketing expenses may not exist to eliminate under option C. Option B may not be feasible as customers may become more price-sensitive in the maturity stage.

You Are a Product Manager for a Manufacturer of Trampolines