Marriott Hotels has expended many resources in developing websites that allow prospective customers to learn all that is necessary before selecting a hotel destination. The sites then allow individuals to make reservations at the hotel that best satisfies their requirements. Which of the following reflects the distribution strategy used by these hotel chains?

Question

Quizplus · Accepted Answer

Marriott Hotels' use of websites to allow customers to make reservations directly with the hotel reflects the use of direct distribution strategy. This means they are cutting out intermediaries such as travel agents or tour operators, and directly reaching out to the customers.

Marriott Hotels Has Expended Many Resources in Developing Websites That